Google Pakistan Digital Media Consumer insights

Pakistani users are shifting their Internet into a new gear in 2014, which will be the year mobile Internet overtakes desktop Internet, according to a new survey sponsored by Google.While desktop is dominant with 91 percent owning a PC at home, 45 percent also own a smartphone or tablet. 18 percent cite the latter as their primary device. Mobile devices are gaining momentum: 86 percent use PCs to access the Internet daily, 77 percent use smartphones, 73 percent use feature phones and 59 percent use tablets daily. READ MORE